What does the term "customer satisfaction" ensure for future business?

The term "customer satisfaction" is fundamentally linked to the long-term success of a business. When customers are satisfied with their experience, it leads to positive word-of-mouth, repeat business, and customer loyalty. Satisfied customers are more likely to return, which can create a stable revenue stream and foster an environment where the business can grow. Additionally, as a business becomes more successful due to high customer satisfaction, it often has more resources available for hiring, which contributes to creating more job opportunities.

The other choices don’t have the same direct correlation with the concept of customer satisfaction. While increased products and better services can enhance satisfaction, they are not guaranteed outcomes of customer satisfaction itself but rather part of the strategy to achieve it. Higher prices, in contrast, could potentially decrease customer satisfaction unless they are justifiable through the value provided, making this choice less relevant in the context of ensuring future business.